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Karthik Vinayagamoorthi

Babson College, USA

Biography

Karthik Vinayagamoorthi is an MBA student at Babson College, Wellesley, MA currently working at qPharmetra Pharmacometrics Consultancy as Digital Marketing

Manager. Prior to coming to the US, he began a $1.2 Mn startup called That1Card.com. 1.5 years into his startup he made That1Card the highest ranked Indian

e-commerce website as per Amazon’s Alexa ranking. Building on these successes, he continues to consult as a digital marketing strategy freelancer for several

B2B Omni channel companies.

Abstract

Abstract : Innovative applications of digital marketing in the dental patient interaction lifecycle