Oral Care & Oral Cancer

Biography

Biography: Karthik Vinayagamoorthi

Abstract

The patient interaction lifecycle for dentistry involves several touch points that make this process more intricate and

engaging compared to several other service industries. The various steps are identification, appointment making, reminder,

appointment modifications, rapport formation, treatment planning, recall & review, prophylaxis appointments, emergency

care, oral health education and anticipatory guidance. While digital marketing has only been viewed as a tool as for visibility

and therefore customer acquisition, its fundamentals can be applied to enhance the experience of the entire patient journey

and nurturing. SEO principles, Schema.org frameworks, Digital prompts, Tokens using decision trees and voice recognition,

digital dashboard monitoring, notification management, decision nurturing and email positioning, prescription APIs and

anticipation research through marketing analytics tools. This paper emphasizes the application of these principles in each step

of patient-dentist interaction.